Super C and Cossette bring joy to the dinner table | Cossette

Super C and Cossette bring joy to the dinner table


Super C and Cossette bring joy to the dinner table

Created by Cossette, Super C’s agency of record, this lighthearted summer contest aims to promote the quality of the brand’s fresh produce and seasonal offering. So it’s only natural that an iconic grocery item like broccoli was chosen to be the star of the show.

“Broccoli is the vegetable that pits parents and children against each other. On one hand, it’s one of the vegetables kids hate the most. On the other, it’s revered by parents—it’s green and it’s nutritious. We all know that the mere sight of broccoli on a plate can lead to outbursts at the dinner table” said Anne-Claude Chénier, VP of Creative Advertising at Cossette.

Nonetheless, most young children still aren’t convinced of the virtues of broccoli. But online users seem to be on board—since it was launched, the contest has created a buzz on Super C’s social platforms, where expressions of love and support for broccoli abound.

Anyone who wants to try their luck (and delight their kids) has until July 31 to enter the contest.



Advertiser: Super C
Agency: Cossette
Creative: Anne-Claude Chénier, Geneviève Duquette, Annik Tremblay-Meunier, Marc Lessard
Strategy: Michel-Alex Lessard
Product: Olivier Charbonneau, Catherine Desjardins
Media agency: Touché!
Production house: Septième
Post-production : Septième
Sound: Apollo Studios

About Cossette

Cossette is a community of more than 700 creative humans, bringing together experts from all disciplines to offer integrated brand experiences unlike any other.

Over the past 50 years, Cossette has expanded from coast to coast and has become the top agency in Canada. With offices in Halifax, Quebec City, Montreal, Toronto, Winnipeg and Vancouver, teams act locally but have a global impact. Thanks to its work for powerful, high-potential brands, Cossette was named Canada’s Agency of the Year in 2016, 2017 and 2018. To learn more, visit

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For more information:
Roxanne Chaudier
514 827-8315

Prime Hype DF 2016 EP