Why don’t you take a vacation from your car? | Cossette

Why don’t you take a vacation from your car?



In anticipation of the summer season, VIA Rail Canada (VIA Rail) is launching the newest phase of its “Why don’t you take the train?” platform. Designed by Cossette, the creative pieces encourage consumers to question their transportation habits and take a vacation from their car this summer in order to avoid traffic jams and stress by choosing a smarter, simpler, and greener way to travel.

The campaign includes three 15-second pre-roll videos, billboards on highways and in urban centres, Web banners, and social media videos.

“To stay relevant during this time of the year, we developed contextual messages featuring summer habits and situations, inspiring people to continue questioning their transportation habits,” explained Gilles Legault, Creative Director at Cossette.

As for the 11 videos developed for social media, they adopt a funny, lighthearted tone. Four of them target business travellers, who remain a major part of VIA Rail’s clientele over the summer, while the other videos are directed at the general public. They will be online all season long.



Advertiser: VIA Rail Canada
Agency: Cossette
Media agency: Touché!
Digital agency: Tink

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For more information:
Roxanne Chaudier
514 985-8255