Write for Rights. | Cossette

Write for Rights.


Write for Rights.

Amnesty’s writeathon is a global initiative. Every year around International Human Rights Day on December 10th, hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met.

These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses.

The 2018 writeathon focused on 10 women who are imprisoned or persecuted because they defend human rights in their communities.

Writing for rights works. For more than 13 years, writeathons have changed lives and helped to free hundreds of prisoners of conscience. In 2017, more than 5.5 million cards were sent from over 208 countries and territories.

Write for Rights.


Client: Amnistie internationale - Anne-Sainte Marie, Évelyne Bougues

Agency : Cossette

Strategy : Hugo Fournier

Creative : Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Simon-Charles Couture, Philippe Brassard

Product : Olivier Charbonneau, Florence Girard-Leblanc

Studio : Mario Lévesque, Maxime Bluteau, René Lachapelle

Media Agency : Cossette Média

Media : Hélène Gingras, Laura Boily-Auclair

Production house : SOMA - Geneviève Cabana-Proulx

Photographer : Christian Tremblay

Photography assistant : Don Loga
Art Director : Emmanuelle Néron
Retoucher : Jonathan Kemp

For more information :

Roxanne Chaudier

514 827-8315