Latest News

PEOPLE FROM COSSETTE brings brands and customers together with Mobilito

Montreal, June 7, 2010 - COSSETTE is pleased to announce the acquisition of Mobilito technologies, a Montreal firm specialising in the mobile sector. Malik Yacoubi, one of its founders, has been made Vice-President of mobile marketing at Fjord Interactive Marketing + Technology. Mobilito (www.mobilito.ca) has operated in the field of mobile marketing for over 6 years. Its clients include such names as Bell, Workopolis, Cyberpresse, Mont Saint-Anne, etc. It has also been nominated for the prestigious Webby Awards in the “Best Mobile Site” category for a media project, alongside CNN, Time and USA Today.

The acquisition of Mobilito technologies means that COSSETTE can strengthen its positioning in the digital industry. Pierre Delagrave, President of Fjord Interactive Marketing + Technology, recognizes that consumers no longer want to wait until they are at their computers to look something up, have fun, share on social media or buy a product. “iPhones, iPads, BlackBerrys and Android occupy an increasingly large place in the lives of consumers and this acquisition is part of that same trend.”

Mobilito technology allows the easy and fluid adaptation of client and brand content for the multiple technological interfaces that exist for the various mobile devices in today’s market (netbooks, all brands of cell phones, smartphones, etc.).

Lionel Pardin, Vice-President and Director General of Fjord Interactive Marketing + Technology says that “geolocation, mobile business and mobile socialization mean that the brands that we represent can support and improve their commitment to consumers.”

“I’m very happy to be joining an organization that is so well established around the world. COSSETTE already has many interactive achievements under its belt and it is my intention to place mobility at the heart of the communication and electronic business strategies,” explains Mr. Yacoubi, who will today, June 7, be attending the Mobile Monday Montreal, at Café Républic from 6:30 pm on. He will give a short presentation and answer questions from participants.