Walmart Canada introduces new Bring the Holidays Home campaign
12/7/2023
Work
by
Cossette
With the cost of living on the rise, Walmart is here to make sure nothing stands in the way of creating a magical Christmas for the family. That’s why it has brought back holiday hero Teddy to showcase its assortment of gifts and delivery options, which help make Christmas affordable for all Canadians.
It’s becoming harder and harder to pull off the kind of Christmas families want for their loved ones, which is why the holiday season is so important to Walmart. We know we can play a small role in helping Canadians get everything they want and need to make the holiday special for their loved ones, at the best possible prices. We want everyone to have the Christmas they’ve imagined.
Agatha Wronecka, VP, Marketing Communications at Walmart Canada
Walmart Canada has leveraged a combination of television, OLV, Cineplex spots, as well as paid and organic social to show consumers how shopping at Walmart will create enchantment in their home this season.
We’re back this holiday with Walmart’s beloved Teddy, who we find shipping off happy toys to homes for Christmas. Among them is Bernice, a shy, not-so-perfect stuffed animal eager to leap from the shelf into the perfect child’s arms, and while it’s touch and go for a moment, her wish eventually comes true. With a lot of parents worried about making Christmas count this year, we wanted to ease a bit of the concern. The moral of the story? When you Christmas with Walmart, no one gets left behind.
Dana Ciani & Alyssa Graff, Creative Directors at Cossette
Credits
Walmart Canada
Agatha Wronecka - VP, Marketing Communications
Hailey DeDominicis - Director, Creative & Content
Melissa Pereira - Director, Creative & Content
Ryan Bowen - Director, Content Production
Nathan Fortune - Manager, Creative Content
Sabrina Cunningham - Manager, Marketing Projects
Cossette
Anthony Atkinson - Executive Creative Director
Greg Kouts - Head of Art, Executive Creative Director
Dana Ciani - Creative Director
Alyssa Graff - Creative Director
Chris Walker - Sr. Art Director
Kyle Elich - Sr. Copywriter
Mark Dowsett - VP, Business Lead
Nasreen Mody - Business Director
Robin McCarthy - Account Executive
Benjamin Huot - Account Executive – QC
Isabelle Thibault - Account Coordinator – QC
Alexandrine Perras - Sr. Producer – QC
Nan Row - Executive Producer
Colleen Floyd - Executive Producer
Veronica Coles - Production Coordinator
Production - Merchant
Patrick Daughters - Director
Stuart Campbell - DOP
Ian Webb - Executive Producer
Andrew Graham - Line Producer
Sam Pecoraro - Art Director
Miguel Diaz - Production Coordinator
Post Production - Saints Editorial
Tori Osler - Executive Producer
Ross Birchall - Editor
Phoebe Lorimer - Assistant Editor
Post-production - A52
Patrick Nugent - Executive Producer
Kim Christensen - Executive Producer
Audio Production - Berkley
Jared Kuemper - Creative Director
Tyna Maerzke - Executive Producer