Cossette and McDonald’s Follow the Arches All the Way to a Cannes Grand Prix

 Cossette takes home the Grand Prix for Follow the Arches, an OOH campaign that went viral globally, in which McDonald’s iconic arches were de-constructed and transformed into directional billboards, meant to give consumers a nudge towards the brand’s nearest restaurant. Follow the Arches is an imaginative campaign that captures the truly iconic nature of the Golden Arches and creatively transforms the iconography into universally understood and playful signage that can be adapted globally.

Cossette also took home a Bronze Lion in the Design category for Humanity & Inclusion’s new brand identity. 

To date, Cossette received shortlists for SickKids VS, Humanity & Inclusion, MTELUS and McDonald’s Canada campaigns in the Health, Design, Outdoor and Industry Craft categories. 

Congratulations to all the hard work that Cossette’s teams from coast to coast put in everyday. These awards are a recognition of their collaboration and spectacular work.

In it’s 65th year, Cannes Lions International Festival of Creativity is a seven day festival bringing the world’s most inventive, talented and creative people in the communications industry together in Cannes to learn, network and celebrate.