10/14/2026

News

Benjamin Ferreira Appointed Vice President at Cossette Media

by Cossette

Cossette Media is strengthening its position as the country’s largest independent, Canada-based media agency and continuing to evolve its integrated offering with the appointment of Benjamin Ferreira as Vice President, Media. The appointment comes at a time when competitive advantage in the media ecosystem depends increasingly on the ability to bring media, creative and technology products together under a single strategic vision.

With more than 12 years of experience, including ten years within the Omnicom Group, Benjamin most recently served as Vice President, Strategy, where he led the strategic evolution and digital transformation of major brands such as Intact Financial Corporation, Alliance de l’Industrie du Québec and BDC. He began his career in account management, working across the retail, cosmetics and automotive sectors before moving into media.

“Benjamin has led the transformation of major brands within an international network. He is bringing that level of expertise and rigour to a different model: independent, integrated, built for the Canadian market and designed to continuously reinvent itself.”

Martin Soubeyran, Managing Director, Cossette Media.

“What brings me to Cossette Media is the opportunity to bring together what is too often kept separate: data, media and creative. My mandate will be to turn that combination into a measurable growth driver for our clients, and to build the teams needed to deliver on it."

Benjamin Ferreira, Vice President, Media, Cossette Media.

He joins an agency where this integration is already underway within the Plus Company network, the only global network owned by Canadian shareholders.