Plus Company Appoints Alice de Vries as VP, Marketing and Communications to Lead Its Go-to-Market

Brands no longer buy agency services discipline by discipline. They buy outcomes. Delivering them requires creativity, media, data and technology to work as one. That shift is redefining how agencies go to market, and why Plus Company has appointed Alice de Vries as Vice President, Marketing and Communications for its agencies, including flagship Cossette. A go-to-market leader shaped by creative, social, and emerging technologies, she will lead a more integrated, client-facing approach designed to make the network’s full offering easier to understand and act on.

In her new role, de Vries will translate what brands need into what Plus Company delivers, turning a complex, multi-disciplinary offering into clear, compelling and actionable solutions. She will lead go-to-market strategy, marketing and communications, helping clients access and leverage the network’s capabilities, from Cossette’s creative, media and production expertise to Munvo’s martech and transformation offering, as well as Plus Company’s investments in media tools, agentic AI and its partnership with Gemini Enterprise.

Her mandate is to ensure the network shows up as one: coherent, coordinated, and built to drive business impact at the intersection of creativity, technology and business impact. As client expectations continue to evolve, this role will help shape how Plus Company brings its integrated model to market.

De Vries joins from Viral Nation, where she served as EVP, Go-to-Market, Marketing and Communications, building a track record of category-defining work, including industry-first formats such as a live Super Bowl ad show that drove measurable engagement and brand visibility. She previously served as COO of early-stage company Tiary through its successful exit, and spent five years at Publicis Groupe UK leading creative work for Procter & Gamble.