M&M Food Market shows Canadians there’s no restaurant like home
5/25/2023
Work
by
Cossette
M&M Food Market’s latest campaign There’s No Restaurant Like Home invites all Canadians to savour their meals unapologetically. Staying in is the new going out, so we’re launching a platform that embraces the realness of how people eat, cook and serve food at home.
M&M Food Market has the power to transform your home into your own personal restaurant. The menu: whatever you want. And the experience—that’s up to you too. An atmosphere where kids can be kids, and the adults can sit back and enjoy. The kitchen is always open. And there’s always an open seat.
At M&M Food Market, we want you to enjoy those special moments that only happen at home. Those unplanned, spontaneous moments that challenge what might be considered socially acceptable. We want you to embrace those food choices and celebrate without judgement. So, go ahead and eat cake for breakfast or enjoy only apps for dinner.
Greg Boyer, VP, Marketing, M&M Food Market
In partnership with Cossette, M&M Food Market is leveraging a combination of digital OLV, digital OOH, as well as paid and organic social media to excite food lovers and give them the freedom to enjoy food to the fullest in a way no restaurant could.
M&M Food Market is uniquely positioned between the indulgence of going to a restaurant and the convenience of home delivery. Both offerings have their drawbacks, but where M&M Food Market thrives is giving consumers the opportunity to enjoy great food any way they like. Inspired by the works of Martin Parr, we embraced this bold tone and leaned into the pure joy of eating restaurant-style food in the comfort of your own home.
Anthony Atkinson, Executive Creative Director, Cossette
Credits
Client: M&M Food Market
VP, Marketing: Greg Boyer
Senior Manager, Corporate Communications & Events: Jeannie Bower
Content Manager: Maria Lundin
Senior Marketing Manager, Creative Studio & Special Projects: Cindy Suljak
Creative Agency: Cossette
Executive Creative Director: Anthony Atkinson, Greg Kouts
Creative Director: Martin Stinnissen, Adam Pickard
Associate Creative Director: Chelsea Palmer
Senior Designer: Bruna Macedo
VP, Strategy: Geraldine Tixier
Senior Strategy Director: Yeda Beraldo
VP, Business Lead: Melissa Levenberg
Senior Business Director: Jake Croza
Account Supervisor: Madison Trajkovski
Associate Director, Broadcast & Content: Tiffany Ling
Director, Print Production: Dawn-Marie Mills
Photographer: Ryan Nangreaves
Video:
Executive Creative Director: Anthony Atkinson, Greg Kouts
Creative Director: Martin Stinnissen, Adam Pickard
Agency Producer: Tiffany Ling
Director: Gemma Warren
Production Company: Steam Films
Editorial: Outsider Editorial
Editor: Calum Moore
Colour: Ethos Studio
Colourist: Dante Pasquinelli
Online: Studio Feather
Creative Director: Julian van Mil
Audio: Berkeley
Creative Director: Jared Keumper