No half measures this November 5

In anticipation of the municipal elections being held across Québec on November 5, the Chief Electoral Officer of Québec (DGEQ), in its latest ad campaign created by Cossette, reminds everyone how important it is to exercise their right to vote.

Although local politics have a big impact on the day-to-day life of citizens, fewer than half of Quebecers vote during municipal elections. Taking that striking statistic as a starting point, the campaign features real-life situations where city services are only half provided, resulting in amusing consequences. The DGEQ hopes to raise awareness and encourage people to get out to the polls on November 5.

As part of this campaign, Cossette developed three spots for TV and the web, as well as two radio spots in English and in French. The campaign also appears in OOH signage and on social media. Voters can visit electionsmunicipales.quebec/en for more information about the elections