Google Canada teams up with the Raptors for new Google Pixel 8 campaign

10/30/2023

Work

by Cossette

Google Canada has partnered with Bell and the Raptors to demonstrate how the Google Pixel comes through in the clutch.

The latest campaign, Pixel in the Clutch, shows scenarios where Raptors fans are facing an everyday obstacle. They might be trying to capture their baby’s first words in a noisy kitchen, or stuck with their hands full at a dog’s birthday party and trying to text a friend about Raptors tickets. Whatever it is, their Google Pixel 8 is there in the clutch to assist them. And on the sidelines, Raptors power forward Scottie Barnes and announcer Jack Armstrong do the play-by-play for each spot.

Every team needs a star player who can step up in the clutch when the game is on the line. And every fan needs a phone they can rely on in those make-or-break moments of daily life. The comedic chemistry between Scottie Barnes and Jack Armstrong brings those everyday moments to life in a way we think fans are going to love.

Chris Henry, Senior Product Marketing Manager, Devices & Services Canada at Google

In partnership with Cossette, Google Canada is leveraging a combination of television spots, digital OLV and social media to show consumers what the Google Pixel 8 can do for them, and create new expectations of what a phone is capable of. That way, Raptors fans will never miss out on those last-minute tickets or the perfect game-time selfie again.

Last year, we told a great story with Scottie Barnes’s introduction to the city through the lens of the Google Pixel. This year, the Google Pixel 8 offered some really cool features, and bringing Scottie and Jack together as commentators was the perfect opportunity to showcase its functionality in relatable ways to fans.

Jacob Greer & Nicole Ellerton, Group Creative Directors at Cossette

Credits

Advertiser: Google Canada

Head of Marketing, Google Canada: Laura Pearce Head of Consumer & Retail Marketing, Google Canada: Chris Chan Senior Product Marketing Manager, Devices & Services, Google Canada: Chris Henry Retail & Partner Marketing, Google Canada: Alex Kwan

Agency: Cossette

Agency Producer: Sharon Langlotz ACD / Art Director: Naeem Walji ACD / Writer: Andrew Niemira ECD: Anthony Atkinson GCDS: Jacob Greer And Nicole Ellerton Group Business Director: Sarah Smith Account Supervisor: Kelly Carpenter VP, Business Lead: Melissa Levenberg VP, Strategy: Geoff Gingerich, Geraldine Tixier Senior Strategist: Samantha Kamiel

Production House: Steam

Exec. Producers: Krista Marshall And Carling Acthim Line Producer: Christopher Scherk Director: Matt Atkinson DP: Bobby Shore

Editing House: Saints

Editor: Melanie Hider Producer: Mackenzie Goodwin Asst. Editors: Jake Heise And Jadon Williams

Transfer: Art Jail

Colourist: Clinton Hamouth

Online: Artjail (Cory Johnson)

EP: Caitlin Schooley

Audio House: Oso Audio

Music Prod.: Kristine Lippett Exec. Music Prod.: Hannah Graham Music Director: Daenen Bramberger