Shopping at Super C: It really is super
10/26/2023
Work
by
Cossette
Cossette uses testimonials from real Super C customers as proof of the freshness and quality of the supermarket chain’s offerings
Already known as a discount supermarket chain, Super C wants to strengthen positive perceptions regarding the freshness and quality of its product offerings using an unbiased tool: the thousands of online comments posted by customers.
Developed by Cossette, the campaign leverages consumers who choose Super C’s quality-price ratio and have a lot to say on the subject.
In terms of value for money, we’re the logical choice, and our customers know it. When it comes to expressing what our stores really have to offer, there’s no better spokesperson.
Pascale Landreville, Director of Marketing at Super C
Nowadays, everyone comments on just about everything online. What’s amazing about Super C is the enthusiasm shown by customers online. The authenticity of this approach was impactful and provided flexibility, in both the messaging and the creative.
Alexandre Jutras, Creative Director at Cossette
The campaign will be rolled out across Quebec in print, as well as on television, radio and digital platforms starting October 26.
Credits
CLIENT : Super C
Marie-Claude Bernard, Pascale Landreville et Bianka Leclerc
AGENCY : Cossette
CREATIVE: Alexandre Jutras, Geneviève Duquette, François-Julien Rainville, Guillaume St-Hilaire, Étienne LeBourdais, Anne-Claude Chénier
STRATEGY: Myriam Minville Gallagher, Michel-Alex Lessard
PRODUCT: Sophie Couvrette, Meggie Lavoie, Justine Ouellet, Johanie Gonneville, Marie-Claude Lachance
AGENCY PRODUCTION: Septième – Marie-France Cusson
MEDIA AGENCY : Touché!
Maxime Mourot, Agathe Maviel, Simon Raffray
PRODUCTION HOUSE: SOMA, Consulat
DIRECTOR: Ricardo Trogi
SOUND STUDIO PRODUCTION: Lamajeure, Mathieu Morin
PHOTOGRAPHY : Mathieu Lévesque
PRODUCTION : Geneviève Cabana-Proulx, Marc-Antoine Lambert, Zoé Ségui, Eliane Sauvé