Curling Canada gets up close and personal in its latest campaign
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Curling season kicks off this week with the first of five championship events that make up the Season of Champions.
Curling Canada, the national governing body for the sport, has once again partnered with Cossette to raise awareness, drive ticket sales — and new for this year — let people know they can get up close to top athletes of the sport.
Doug, the newbie curling commentator from last year’s campaign is back. He interviews Team Canada curling stars in a post-game format, including Kevin Koe and Chelsea Carey, and the conversation turns to how close fans can get to the athletes during games.
The ads will air on TSN, CTV, Global, as well as online, from now until March in conjunction with Curling Canada’s Season of Champions events. The campaign also includes print, digital, social, and OOH ads reinforcing the “get closer” messaging.
The organization also recently relaunched its website—working again with Cossette. The new site is streamlined in its design and makes content easily available for curlers and fans in Canada, as well as around the world.
