Four love stories to promote travel in Québec
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The Québec tourism industry has launched the campaign Québec, mon amour, starring four individuals who’ve chosen the province as their home speaking passionately about the remarkable experiences you can have here. This campaign aims to stimulate local pride and encourage people to pick Québec as their summer vacation and getaway destination.
Produced in collaboration with Caraz and featuring the enticing sounds of the Classels’ smash hit Ton amour a changé ma vie, performed by Ariane Moffatt and Soran, the campaign videos will appear on various platforms and include different perspectives. They’ll be accompanied by activity guides developed with each of the four Québec fans. To follow their adventures, people are invited to visit the Bonjour Québec site.
Four love stories sure to touch Quebecers’ hearts
The Québec, mon amour campaign, under the Bonjour Québec brand, focuses on four love stories that bring to life what makes Québec such a one-of-a-kind destination. The people behind these stories capture the attention of local and international travellers who share their interests and are eager for exceptional experiences by speaking from the heart, talking about what excites them, and suggesting dream itineraries. May we introduce…
Stéphane Modat, a French chef and restaurateur who’s lived here for 20 years. He’s enamoured with boreal flavours and dazzled by the vastness of Québec, where nature is all around you. This fisherman/epicurean is a great champion of local products and he loves nothing more than spending time with Indigenous communities and learning about their cultures. Meet him here.
Marilou Fauteux, a high-level sports content creator. Her partner, Addison, is an American professional cyclist specializing in road and mountain biking. They love hopping in their van and enjoying outdoor activities with their young son. They’re an inspiring family who have lively adventures in the heart of nature. Make their acquaintance here.
DJ KidCrayola, a lover of good beats, exuberant fun and the kind of city vibes found only in Québec. She’s a professional DJ originally from Haiti who’s very active on the festival circuit—she criss-crosses the province, playing events where crowds welcome her with open arms. Her profound connection to Québec stems from the multicultural, creative and inclusive side of things. Discover her magnetic personality here.
Florence Sabatier, an illustrator from France. Her love of Québec is expressed in photos and drawings that she shares on social media. She’s a contemplative sort who moves at her own pace—strolling through the streets of Montréal and Québec City or basking in the great outdoors at nearby national parks. Natural beauty and urban magic are never far. Step into her world here.
Through their eyes and the sound of their voices, we sense the joy of recounting a great adventure. They prove that Québec still has countless ways to surprise and charm us.
