Vachon Travels Back In Time
Work
Cossette has crafted a campaign for Vachon that transports fans to another era.
To commemorate its 100th anniversary, Vachon has partnered with Cossette to launch a nationwide campaign of humorous video clips. The campaign shows how the brand has accompanied many generations over the last century.
Using archival footage, the campaign features two fans of the famous snack cakes as they travel back to The Great Antonio pulling four Montreal city buses in the 1960s, the inauguration of the Montreal Metro in 1967, one of Bruny Surin’s most memorable wins at the 1995 World Championships, and the spectacular emergency aircraft landing on the Metropolitain Highway in 2020.
In addition to the video clips, Vachon is sharing some anecdotes of its rich (and creamy!) history on social media. The campaign also consists of digital content being rolled out across Canada until October 15, 2023.
