A series of new hires within Cossette’s content team

8/22/2017

News

by Cossette

Cossette is pleased to welcome five content experts with wide-ranging backgrounds.

James Alexander Dunphy (formerly of Sid Lee), Julie Trudeau (formerly of bleublancrouge and Substances Stratégies), Martina Djogo (formerly of Elle Québec and Châtelaine) and Youri Hollier (formerly of Lightspeed and David’s Tea) have joined Experience and Content VP Chris Bergeron’s team as content strategists, along with Elsa Moufarege (formerly of Moment Factory and BAM Strategy) as community manager. The team also includes content strategist Mikael Lebleu (formerly of Sid Lee and Le Journal de Montréal, and co-founder of Petit Petit Gamin), who arrived at Cossette last fall.

To respond to its clients’ increasingly complex content needs, Cossette has put together a team of experts with extensive, perhaps even unconventional, experience.

We chose candidates who have had success in a variety of content-related areas, whether their expertise involves platforms and formats, campaign ecosystems, or content creation.

Chris Bergeron

These new strategists—hailing from the business, agency and media worlds—will add to Cossette’s content creation and strategy know-how, and help tackle the agency’s latest mandates, in collaboration with the teams already in place.

Content is no longer an isolated, emerging discipline. Today all projects—from brand experience to CRM and advertising campaigns—have to incorporate a content strategy.

Chris Bergeron