A Summertime Campaign for McDonald’s Canada
8/12/2021
Work
by
Cossette
At the start of the busiest period of the summer holiday season, Cossette and McDonald’s Canada seized the opportunity to invite vacationers taking road trips across the country to take a well-deserved break and satisfy their cravings on the way to their destination.
The campaign features Adirondack chairs in the colours of iconic McDonald’s menu items, sitting in the middle of some of Canada’s most exquisite landscapes.
Summer’s here and many of us will be able to enjoy the beautiful scenery our country has to offer. This campaign is our way of highlighting our national presence and reminding Canadians that they can count on us to be there on the road to their vacation destination.
Melissa Hains, Quebec Marketing Manager at McDonald’s Canada
The creative approach to this campaign was a mix of simplicity and ingenuity. The portraits of the chairs turned to face their breathtaking surroundings suggest that they too are taking time to soak in the spectacle of nature.
Cédric Audet, Creative Director at Cossette
The campaign is rolled out in newspapers, on signage, and online over the summer.
Credits
Advertiser: McDonald’s Canada
Melissa Hains, Andréanne Gilbert, Suzanne Grondin
Agency: Cossette
Creative: Louis-Philippe Tremblay, Anne-Claude Chénier, Alexandre Gadoua, Cédric Audet, Alexandre Jutras, Jean-François Perreault
Product: Vanessa Audigand, Jessica Malo
Strategy: Jean-Xavier Wilhelmy, Simon Provencher-Girard
Production studio: Septième
Production: Mario Lévesque, Daniel Cartier, Eric Verrier
Photography: Olivier Staub