by
Cossette
BCLC Partners with Cossette and Visionnaire on New Creative and Marketing Initiatives
12/9/2024
News
Cossette and Visionnaire will work together in support of the corporation’s aims to drive business transformation and to revolutionize gambling entertainment in B.C.
We’re thrilled to dive into this new partnership with the BCLC team. Building on the trusted partnership Cossette Media already has with BCLC, we’re eager to integrate our team's superpowers to promote safe, legal gambling entertainment and strengthen BCLC’s brand awareness, growth and reach.
Robyn Smith, VP and General Manager at Cossette Vancouver
The new creative and marketing initiatives also reflect BCLC’s ongoing commitment to innovation, equity and inclusion.
We're excited to bring our expertise in multicultural marketing to BCLC's creative projects. We look forward to ensuring British Columbia's depth of diversity is represented in meaningful and authentic ways, with impactful campaigns that resonate and drive results.
Jessica Borges, Group Vice President and Business Lead at Visionnaire
Together, Cossette, Visionnaire and BCLC are poised to drive greater impact and empower BCLC to continue creating world-class and responsible gaming experiences.