BDC and Cossette Set Canada’s Entrepreneurial Machine in Motion
9/25/2025
Work
by
Cossette
Propel. Connect. Accelerate. That’s the ambition behind the new national campaign from the Business Development Bank of Canada (BDC), conceived by Cossette. More than a bank, BDC positions itself as a true engine of growth for Canada’s entrepreneurs—those ready to take their business to the next level.
The campaign gives voice to the inner drive of business leaders, always anticipating their next move. In this constant motion, BDC steps in as a key strategic partner, helping fuel momentum and accelerate progress.
“We wanted to capture the determination that defines Canadian entrepreneurs—that pivotal moment when they decide to act. Their businesses are always in motion, always poised to seize new opportunities, and that’s where BDC comes in—to support their momentum and power their growth.”
Andres Suarez, Director, Brand Management and Audience Development at BDC.
“It’s a bold stance for a financial institution. It’s both poetic, with a nod to the intricate mechanics of running a business and highly grounded in the real energy of entrepreneurs.”
Alexandre Gadoua, Vice-President, Creative Lead at Cossette.
Directed by Montreal filmmaker Caraz, the campaign vividly underscores BDC’s role as a growth catalyst and trusted partner for Canadian businesses.
Credits
Advertiser: Business Development Bank of Canada (BDC)
Clients : Andres Suarez, Benjamin Nantel, Camille Reed Brissonnet, Marine Bourdonnais, Ariane Bissonnette, Nina Zoglami
Agency: Cossette
Creative: Anne-Claude Chénier, Alexandre Gadoua, Marc-Antoine Vallée, Raphaël Côté, Olivier Fortin, Clément Ginon, Etienne Chayer, Jessica Fecteau, Andrew Morgan, and Laurence Oliva
Strategy: Judikaela Auffrédou
Produced by: David Legendre, Mathilde Acosta, and Kayla McCaig
Agency Production: Septième
Producer: Marie-France Cusson
Digital Production: Septième
Print/Digital Production: Natalie Desmeules, Maxime Bluteau, and Mario Lévesque
Linguistics: Nathalie Fournier, Emilie Robertson, Carol-Ann Savick, François Thibault, Chelsey Lam, and France Auger
Media Agency: Cossette Media
Planning Team: Maude LaRue and Maxime Schont
Media Activation: Isabelle Fournier, Élodie Dubrulle, and Kevin Santer
Production Company: Denim
Executive Producer: Alex Auray
Director: Caraz
Postproduction : Arketype
Original sound and music: Cult Studio