BDC Selects Cossette to Support its Brand, Integrated Marketing and Media Strategy

5/20/2025

News

by Cossette

Following a rigorous public RFP process, the Business Development Bank of Canada (BDC) has selected Cossette as its agency of record to support its brand strategy, advertising, and media services, including performance-driven digital media. Known for its integrated approach, adaptability, and strong national expertise, Cossette will act as a strategic partner to BDC in the development and rollout of impactful campaigns across the country.

In a time of uncertainty—when the resilience and growth of Canadian entrepreneurs are more vital than ever—BDC has found in Cossette a partner capable of supporting its efforts and initiatives aimed at driving both business performance and the development of a strong brand narrative. With a deep understanding of the Canadian market and its regional nuances, the agency will help further position BDC as a key economic player, supporting entrepreneurs at every stage of their journey.

It’s a true privilege to collaborate with an organization like BDC, which plays such a central role in Canada’s economic landscape and truly embodies the diversity and ambition of entrepreneurs across the country. We take this mandate to heart and are proud to support BDC in achieving its business goals by bringing together our complementary expertise, entrepreneurial spirit, and culture of innovation.

Louis Duchesne, President at Cossette

We’re thrilled to continue our partnership with Cossette, a team that shares our vision and commitment to innovation and the growth of Canadian entrepreneurs. Together, we’ll strengthen BDC’s presence in the Canadian marketplace and ensure our voice and solutions resonate clearly with SMEs and business partners alike.

Annie Marsolais, Chief Marketing Officer at BDC

To fulfill the scope of this mandate, Cossette will leverage its interdisciplinary strengths and advanced technology offering—including AI solutions and proprietary products Smart Persona and AIOS—to enhance strategic thinking, elevate creative output, and maximize media impact and efficiency.