Certified Service Hits the Ice

With hockey season just getting underway, Certified Service Chevrolet, Buick, GMC and Cadillac has teamed up with Cossette to launch a new campaign  celebrating its expertise, exceptional service, and shared love for Canada’s national sport.

Titled "A Team at Your Service", the campaign positions Certified Service as the go-to destination for vehicle maintenance—borrowing the visual language and tone of the hockey world. In a series of short videos, the Certified Service team is portrayed as a well-oiled lineup: attentive, efficient, and always ready to deliver a flawless performance.

“When customers bring in their vehicle, we want them to have full confidence in the Certified Service team,” says Pierre Tremblay, Director of Marketing and Service Retention at GM. “With this campaign, our goal is not only to familiarize drivers with our services, but also to build a genuine connection with them through their passion for our national sport.”

The campaign will run across Quebec on RDS throughout the hockey season.

La campagne est diffusée à la télévision partout au Québec, sur le réseau RDS, durant toute la saison de hockey.