Children of the Street Society and Cossette Partner to Build Awareness Around Sexual Abuse Amongst Teens

In their latest collaboration, Children of the Street Society and Cossette launched an interactive social media campaign targeting teenagers in light of the recent social media movement, #MeToo. Given the organization’s mission, the campaign was created to switch the focus from the victims, and raise awareness around the silent witnesses who could change the story by speaking up. 

Unfortunately many young men don’t have the confidence to speak out and instead tend to follow their peers in silence, which results in perpetuating the issues of sexual violence and abuse. Staying silent when witnessing sexual violence and abuse is like saying it’s okay.

To address this issue, interactive school posters and transit shelter ads encourage passersby to use their phones to scan custom Snapcodes. The scanned code generates a Snapchat filter, which gives a response teens can use to combat sexual harassment. The campaign also includes a PSA video that mimics the use of Snapchat to reveal how teens who stay silent could change the story and speak up against sexual harassment.

This campaign focuses on the following key points: 

Shedding light on sexual abuse among teens

Empowering youth who witness sexual exploitation to find their voice

Equipping youth with a toolkit to combat sexual harassment

If you're interested in an interview to further discuss the campaign or Children of the Streets Society’s initiatives, please reach out.