Coast Capital Helps Canadians “Get Unstuck” from Financial Frustration
Work
We partnered with Coast Capital on a new campaign that doesn’t pull any punches when it comes to the financial frustrations many Canadians are facing.
For decades, people have been told that saving and investing is the way to get ahead, but in this economy, the truth is that’s no longer enough. Canadians can’t just rely on saving and investing to keep up. They need to make more money. “Get Unstuck”, shows how Coast Capital’s purpose is different as they’re finding ways to help their members make more, so they can afford more.
The campaign launches with a 30-second TV spot, showing different Canadians physically being stuck as they’re trying to reach common financial goals.
“Whether it’s the rising cost of groceries, saving for a vacation, or home ownership, it’s hard not to empathize,” says Michael Pal, Associate Creative Director at Cossette. “A lot of Canadians are in this position, where the only real solution is to make more money. So, our campaign shows no financial institution recognizes this more than Coast Capital."
Working with Cossette Media, the campaign is now in market across BC and will run throughout the year.