Cossette and HydroSolution Make Comfort a Family Affair
4/21/2026
Work
by
Cossette
HydroSolution has partnered with Cossette to launch a new campaign spotlighting the everyday negotiations families have around home comfort.
The two 30-second spots draw from relatable, real-life scenarios – like the teenager who takes forever in the shower or the classic thermostat debate – and use humour to show how one person's pursuit of comfort can affect the whole household.
"We wanted people to see themselves in our ads, while showcasing the comfort that HydroSolution's products bring to its customers"
Caroline Blazy, Vice-President, Strategy and Customer Experience at HydroSolution
"We started with simple, universal truths. For the shower spot, J'entends frapper was just a natural fit."
Richard Rochette-Villeneuve, Creative Director at Cossette
With a warm and relatable tone, HydroSolution continues to build awareness for its full product offering while deepening its connection with everyday consumers.
The campaign rolls out on television, online and across digital platforms throughout Quebec starting April 20, in multiple waves throughout the year.
Credits
Advertiser: HydroSolution
Nicolas Ayotte, Caroline Blazy, Sarah Fernandes
Agency: Cossette
VP, Creative: Richard Rochette-Villeneuve
Copywriters: Sébastien Forget, Fabrice Poirier
Art Director: Nicolas Baillargeon
Strategy: Nathan Pillot
Account Management: Zoé Béland, Alexie Jauron, Léa Breton
Agency Production: Septième – Joannie Roy
Media Agency: Cossette Media
Media Planning: Marie-Pierre Desrochers, Karine Grenier
Media Activation: Gwladys Gaudens, Andrée Lévesque
Production House: Nova Film
Director: Charles Burroughs
Producers: Samuel Petitclerc, Emeline Georges
Offline Post-Production: Charles Burroughs
Online Post-Production: Studio Élément
Colour Grading: Studio Élément
Sound Studio: Circonflex