Cossette Appoints Bryden McDonald as Senior Vice-President and General Manager of its Toronto Office

2/27/2026

News

by Cossette

Cossette has named Bryden McDonald as the Senior Vice-President and General Manager of its Toronto office. The appointment underscores Toronto’s longstanding strategic role within Cossette’s national model, reflecting the agency’s continued momentum across Canada.

With over 20 years of agency experience and nearly four years at Cossette, Bryden is recognized as a collaborative leader with a contemporary perspective on the role brands play in culture today.

In his new role, Bryden will focus on continuing to drive creative effectiveness in Toronto and beyond, ensuring senior strategic and creative thinking directly shapes the work that reaches the market. In an environment defined by content saturation and rising expectations, Cossette is doubling down on creatively ambitious, culturally relevant ideas that perform, driving both cultural resonance and business impact.

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“Bryden embodies the kind of leadership our industry needs right now deeply connected to the work, driven by a genuine passion for creativity, grounded in collaboration, and relentlessly focused on impact. His appointment underscores the strategic importance of Toronto within Cossette’s national footprint, while leveraging the agency’s diversified pool of talent and collaborative model to support its next phase of growth."

Louis Duchesne, President, Cossette

In his role, Bryden will help activate this model by working closely with leaders across offices to connect talent, perspectives, and expertise. This approach allows Cossette to harness Canada’s cultural complexity as a creative advantage, delivering work that truly reflects the country while operating at a national scale.

“I’m excited to step into this role at a pivotal moment for Cossette. “My focus is on building an environment where ambitious thinking thrives, senior leaders stay close to the work, and teams are empowered to take bold creative risks. I am incredibly fortunate to be teaming up with such an exceptional group of leaders. Together, we have the talent and vision to push ideas further and help brands build truly lasting legacies.

Bryden McDonald, Senior Vice-President and General Manager, Cossette Toronto

With Bryden at the helm, Cossette Toronto is positioned as a critical driver of the agency’s national vision, delivering creativity that cuts through, performs, and shapes what’s next for brands in Canada.