Cossette appoints Louis-Philippe Mathieu as Vice President, Digital Strategy and Technology

6/19/2023

News

by Cossette

In his new role, Louis-Philippe Mathieu oversees the digital strategy, marketing technology, and web development teams, through the implementation of an optimized and innovative approach that brings these three disciplines together.

With over 13 years of experience and a deep understanding of the tourism industry, he has supported clients such as Tourisme Montréal, National Bank, and Grupo Bimbo in developing their digital strategies.

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“Louis-Philippe stands out for his strategic thinking, his mastery of digital disciplines, and above all, his ability to innovate and adapt in a constantly evolving industry. He is a true agent of change, and we are confident that his vision will help strengthen our value proposition.”

Jean-Hugo Filion, Senior Vice President, Business, at Cossette

A graduate of Université Laval in business administration and marketing, and holder of two master’s degrees (M.Sc.) in management—e-commerce and business intelligence—from HEC Montréal, Louis-Philippe has specialized in the digital space. He has built his expertise in digital strategy by working on complex projects that combine brand experience, data management, and performance. His knowledge and experience span a wide range of digital disciplines (digital business, customer segmentation and insights, relationship marketing, data science, analytics and performance, etc.), giving him a strong holistic perspective. Over the course of his career, Louis-Philippe has provided web strategy guidance to a variety of clients, including Cascades, Metro, Ivanhoé Cambridge, the SAQ, and Vidéotron.

“Cossette represents 50 years of creativity and innovation. It’s a true institution in Québec’s communications industry, and we want to do justice to that reputation in the digital space. Our goal is to create human-centered experiences where technology feels invisible, while integrating an approach that blends creativity with data science—something quite bold in this field. This new direction will allow us to deliver solutions that are both relevant and aligned with market demands.”

Louis-Philippe Mathieu, Vice President, Digital Strategy and Technology at Cossette