Cossette Expands Leadership Team in Toronto with the Appointments of Becca Lucas Lord and Trent Thompson

3/11/2025

News

Beccatrent
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by Cossette

Cossette is proud to announce the appointments of Becca Lucas Lord as Vice President and Managing Director, and Trent Thompson as Group Creative Director. These strategic additions underscore the agency’s commitment to innovation and creativity, further strengthening its ability to deliver impactful work for clients such as TD Canada.

Becca joins with extensive experience in global marketing, digital transformation, and creative leadership. Recognized for her talent in turning bold ideas into tangible results, she will play a key role in leading work for TD, focusing on creating hyper-personalized customer experiences that deepen engagement and foster brand loyalty.

Becca Lucas Lord 2

Trent, with over 20 years of creative leadership, is known for pushing creative boundaries while ensuring measurable outcomes. His global experience will be instrumental in leading transformative creative work for TD, ensuring the agency stays ahead of the curve in an ever-evolving industry.

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Together, Becca and Trent bring a powerful combination of strategic vision and creative expertise that will shape our future.

Becca and Trent’s appointments represent key milestones in Cossette’s evolution. Their diverse skill sets and forward-thinking approach will enable us to deliver outstanding work and position the agency for the next phase of growth.
Kathy Mc Guire
Kathy McGuire, SVP, General Manager at Cossette