Cossette launches the Protein Made Easy campaign for Yoplait Source
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The new campaign positions Yoplait Source’s new protein yogurt as the epitome of delicious simplicity in the protein category.
Cossette proudly unveils the Protein Made Easy campaign for Yoplait Source, introducing the brand’s newest addition to its product line: a delectable protein yogurt boasting a smooth and creamy texture. This marks the brand’s first campaign since 2017, designed to ignite excitement for the launch of this distinctive offering by focusing the campaign on the quest for yogurt with outstanding taste, texture and nutritional benefits.
In a highly competitive market where communications are abundant, Yoplait wanted to distinguish itself by highlighting the added value of its new product. While the health benefits of protein are widely recognized, consumers often struggle to find a simple and accessible protein. Therefore, the strategy was to move away from yogurt’s usual spot at the grocery store by emphasizing what sets it apart from other protein sources: its accessibility and simplicity.
The Protein Made Easy campaign will run across Canada until May 26, 2024, and will feature integrated activations, including out-of-home executions, TV spots and various digital assets across social media platforms.
