Awards
##Cossette Wins Big at the 2017 Marketing Awards
Cossette took home the top honours of the night with Best of Public Service for “SickKids VS” and Best of Show for General Mills “Bring Back the Bees” during the 2017 Marketing Awards in Toronto.
The jury also named General Mills Canada Client of the Year for the Bring Back the Bees campaign.
The agency was recognized for work from offices across the country with several clients, including SickKids Foundation, General Mills Canada, Ronald McDonald House Charities, McDonald’s Canada and Rakuten Kobo.
Koo, the multicultural arm of Cossette, also took home silver in the Multicultural category for its work with Egg Farmers of Canada.
Overall the agency won:
Best of Show - General Mills Canada, Bring Back the Bees
Best of Public Service - SickKids Foundation, SickKids VS
Gold, Out-Of-Home, Best in Point-of-Purchase - General Mills Canada, Bring Back the Bees
Gold, Integrated - General Mills Canada, Bring Back the Bees
Gold, Integrated Campaign Led By PR - General Mills Canada, Bring Back the Bees, with Veritas Communications
Gold, Public Service, Out-of-Home Single - Ronald McDonald House, Any Way You Look At It
Gold, Public Service, Television Single - SickKids Foundation, SickKids VS – Undeniable
Gold, Public Service, Out-of-Home Campaign - Ronald McDonald House, Any Way You Look At It
Gold, Radio Campaign - Rakuten Kobo, Titles
Gold, Public Service, Integrated Campaign - SickKids Foundation, SickKids VS
Gold, Public Service, Online Film Single - SickKids Foundation, SickKids VS – Undeniable
Silver, Multicultural marketing, Integrated Campaign - Egg Farmers of Canada, 2016 Chinese Campaign with Koo Multicultural
Silver, Radio, Single - Rakuten Kobo, The Birds
Silver, Public Service, Out-of-Home Campaign - SickKids Foundation, SickKids VS
Silver, Out-of-home, Billboard Single - McDonald’s Canada, Equalizer Fries
Bronze, Public Service, Press Single - SickKids Foundation, SickKids VS
Bronze, Digital, Online Film Single: Long-Form - General Mills Canada, Bring Back the Bees
Bronze, Digital, Best in Direct - General Mills Canada, Bring Back the Bees
Bronze, Film, Television Single: 30 Seconds and Under - General Mills Canada, Bring Back the Bees
Bronze, Out-of-home, Billboard Single - McDonald’s Canada, Time For a Big Mac
Bronze, PR, Community Building - General Mills Canada, Bring Back the Bees, with Veritas Communications
Bronze, Public Service, Integrated Campaign Led by PR - SickKids Foundation, SickKids VS MissingHome