Curling Canada Encourages Canadians to Keep Curling—At Home.

With live sports worldwide on hold due to COVID-19, Curling Canada is encouraging fans to get creative and curl at home. In a new spot airing during TSN’s “Curling Encore” series on Sunday nights, Canadians are shown passing the time curling with household objects, like a kettle, a Roomba, a bottle of wine, and of course, a roll of toilet paper.

In addition to the TV spots, the concept continues online with the hashtag #keepcurling. The hope is to bring Canadians together by encouraging them to play at home and post videos and photos to social media. Athletes have already warmed to the idea—curling stars like John Epping, Jennifer Price, Nadine Scotland, Colin Hodgson, Amanda Gates, Sarah Koltun and Carla Walsh have all agreed to participate online. And curling clubs across the country are joining in the movement. 

The film edits many of these authentic moments together and ends with the line: Thanks for playing at home. Thanks for staying at home. The film will run nationally on TV in English and French and Curling Canada’s social channels.