Élections Québec and Cossette will do anything to get you to vote
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In anticipation of Québec’s upcoming provincial election, Élections Québec is launching two awareness campaigns created by Cossette aimed at increasing voter turnout—one is intended for the general public, while the other specifically targets voters aged 18 to 24. These multiplatform campaigns are an invitation to the province’s 6,160,000 voters to exercise their right to vote on October 1.
For 30 years, there’s been a decline in voter turnout, and this phenomenon seems to get worse over time as new generations of voters exercise their civic duty even less than their elders.
Because we’ll do anything to get you to vote!
Just over half of all potential young voters exercised their civic duty in 2014—they had the lowest turnout of any age group. With the slogan “We’ll do anything to get you to vote,” the campaign aimed at 18- to 24-year-olds is a testament to Élections Québec’s commitment to spare no effort to reverse the trend and encourage young people to go to the polls in great numbers on October 1.
The campaign aimed at them is more unconventional and has a playful tone. Élections Québec is pulling out all the stops to entice them—be it by melting their hearts with cute kids or enlisting the help of well-known and well-liked influencers like “Occupation Double Bali” participant Alanis Desilets, comedian Yannick De Martino, snowboarder Sébastien Toutant or the duo from “Jokes de Papa.” The hashtag #votealamode was also launched, in partnership with fashion influencers.
Élections Québec’s campaign aimed at 18- to 24-year-olds also has the benefit of multiple points of contact to reach its target. For example, Snapchat users on school campuses can add a personalized filter to their photos to show they voted on site, and 75 coffee shops around colleges and universities will be giving out mug cozies with Élections Québec slogans. Spots on Spotify offer young voters 30 minutes of ad-free music to encourage them to vote. Signage at post-secondary schools will drive young people to elections.quebec/pretsatout via fake URLs. They’re employing various tactics and tips to reinforce the promise “We’ll do anything to get you to vote.”