Énergir and Cossette Put Energy into Words
Work
Quebecers know Énergir. Few, however, really know what the company does. And when it comes to energy, things can quickly get technical. For its new campaign, rather than explaining everything, Énergir and Cossette have taken an unconventional approach: saying what matters most. Énergir is an energy expert.
To bring this idea to life, the campaign uses simple demonstrations that directly associate Énergir with energy expertise. No lengthy explanations, just an idea that can be understood at a glance.
And because energy can sometimes seem difficult to understand, the campaign puts a human face to the brand. In its print executions, Énergir features real employees. At a time when everything is becoming increasingly automated, it’s a simple reminder: Énergir’s expertise starts with its people. By showcasing the diversity of its areas of expertise, the company is demonstrating its ability to contribute to Quebec’s energy transition.
Produced in collaboration with Septième and deployed by Cossette Media, the campaign will run across Quebec through October 25, with flight dates varying by channel, including television, radio, out-of-home, web, digital and print.