Find your water: Sea-Doo reinvents nautical adventures

8/26/2024

Work

by Cossette

To change people’s perceptions of watersports, BRP collaborated with Cossette to show Sea-Doo in a new light with the global campaign “Find your water.” This initiative invites the community to rediscover the beauty and distinctive nature of nautical adventures by featuring personal experiences and users’ relationship to the water.

This campaign marks a strategic turning point in our approach to PWCs and pontoons. We wanted to go beyond thrills and adrenaline to truly capture and celebrate the unique essence of each Sea-Doo experience. We depict what makes these adventures so special and how they allow everyone to find their water in their own way.

Michel-Alex Lessard, Senior Vice-President, Strategy at Cossette

The campaign consists of a video series that spotlights personal experiences and authentic moments on the water, while also celebrating the aesthetic and design of Sea-Doo pontoons and PWCs. Set to the iconic tune of “Wouldn’t It Be Nice” by the Beach Boys, each video demonstrates how everyone can find their reason for being on the water.

Sea-Doo is also taking this opportunity to launch the “Sea-Doo Social Club”, a social club for watercraft fans around the world in order to unite and strengthen the community. This club is a one-of-a-kind platform for people to share and celebrate their love of the water, all while promoting safe practices that respect the environment. The first exclusive event will take place on August 22 in Long Beach and Catalina Island, California.

Everyone has their own relationship with the water—for Sea-Doo, the goal was to nurture and enrich this connection. This campaign aims to transform the perception of both Sea-Doo products and our community. By focusing on people finding their water, we’re reaffirming our commitment to creating human experiences that bring people together and elevate their relationship to the water.

Simon Cazelais, Vice-President, Global Brand Strategy and Innovation at BRP

The campaign will be released worldwide on August 20 and include a variety of touchpoints, such as OOH, OLV, digital banners, radio ads, activations at BRP dealerships, and social media content.

Credits

Client: Bombardier Recreational Products (BRP)

Josée Perreault, Simon Cazelais, Jérémi Doyon-Roch, Mylène Tremblay, Sandra Huynh, Sophie Poirier

Agency: Cossette

Executive Creative Director: Anne-Claude Chénier Creative Directors: Olivier Fortin, Mélanie Delisle Associate Creative Director: Mitch Duesling Artistic Director: Tommy Vincent Mathieu Designers: Virginie Bédard, Nicolas Chamberland Senior Vice-President, Strategy: Michel-Alex Lessard Director, Strategy: Robyn Hutman Vice-President, Business Lead: Myriam Veilleux Account Supervisor: Andrea Handley Executive Producer: Stéphanie Côté (Septième) Production House: Nova Film Post-Production Manager: Frédérique Marseille (Septième) Editor: Thomas Bellefleur (Septième) Sound: Cult Nation Media Agency: Touché! 3D imagery and animation: Pixi Studio