Get Moving with BRP

BRP unveils ‘Get Moving’, a refreshed brand identity developed by Cossette and deployed by Cossette Media. The debut of this brand refresh will take place in February through BRP’s sponsorship of the Milano Cortina 2026 Olympic Winter Games broadcast, drawing a parallel between its high-performance vehicles and peak human performance.

With this initiative, Cossette strengthens the connection between BRP’s leading brands—Sea-Doo, Ski-Doo, Lynx, Can-Am and Rotax—and its eponymous master brand. It seizes the momentum of a high-profile national context to boost awareness of the BRP ecosystem while reaffirming its Canadian roots. To celebrate that heritage, the campaign features the voices of renowned broadcaster Pierre Houde and professional snowboarder Craig McMorris, bridging the gap between legendary sports commentary and the next generation of winter athletes.

Deployed by Cossette Media, the campaign will run nationwide from February 6 to 22. It includes 30-second spots for the masterbrand and 15-second spots for the vehicle brands, airing across CBC/Radio-Canada, RDS, TSN, and Sportsnet, along with sponsorship formats highlighting Canadian medal wins, and a strong digital presence across CBC/Radio-Canada platforms.