Google Canada teams up again with Simu Liu in the latest Pixel campaign
6/16/2023
Work
by
Cossette
We’ve teamed up again with Simu Liu to showcase just how super the Google Pixel really is, from the portfolio of phone options available to its accessories.
Google started its partnership with Simu in the Mandarin campaign to get Canadians to take notice of the Pixel brand. In the latest campaign, join Simu as he shows you how helpful the Pixel series really is through its products, including Pixel 7, Pixel Buds and Pixel Watch—putting the Google Assistant right on your wrist.
In partnership with Cossette, Google Canada is leveraging a combination of television spots, digital OLV, as well as paid and organic social media to drive consumer awareness across the entire Pixel portfolio.
We’re proud to continue building on our partnership with Simu, whose values and sense of humour make him the perfect ambassador for Google Pixel. As in last year’s campaign featuring his parents, it’s been a lot of fun working with Simu to bring people from his real life—like his assistant Sabeen—into the ads.
Chris Henry, Senior Product Marketing Manager, Devices & Services Canada, Google
We knew the first round of work would be a tough act to follow. We tried to be as authentic as we could to who Simu is—and had some fun doing it—and we couldn’t be happier with the result. And this next spot is a wild ride, so we’re all very excited to have it out in the world.
Jacob Greer, Group Creative Director, Cossette
Credits
Client
Google Canada
Product Or Service
Pixel 7
Campaign Title
Google Pixel x Simu 2.0
Agency: Cossette
Chief Creative Officer: Sabaa Quao
Creative Directors: Jacob Greer & Nicole Ellerton
Associate Creative Director / Art Director: Andrea Romanelli
Associate Creative Director / Writer: Jon Taylor
Agency Producer: Heather Blom
Account Team: Sarah Smith, Melissa Levenberg, Sonja Schlange
Production House: OPC
Production House EP: Harland Weiss
Service Production Company: Cineaste Films
Service Production Company EP: Taylor Vandegrift
Directors: Jon Weiman & Torey Kohara (Jon+Torey)
Production House Producer: Jason Aita
Director of Photography: Jeremy Snell
Casting House: The Cast Station
Casting Director: Karmen Leech
Offline Editing Company: Saints Editorial
Executive Producer: Tory Osler
Editor: Stephen Sora
Editor Assistant: Mat White
Transfer/Online/VFX facility: Alter Ego
Senior Colourist - Wade Odlum
Colour Assistant - Daniel Saavedra
VFX Artists - Eric Perella (lead), David Whiteson, Alex Boothby
Senior CG Artist - Jerry Corda-Stanley
VFX Assistants - Jacob Landmark, Jake Hussey
Producer - Mariya Guzova
Executive Producer - Hilda Pereira
Audio Post Facility/Music House: Vapor Music
Creative director - audio: Ted Rosnick
SFX: Levi Considine
Engineer: Ethan Myers, Ryan Chalmers, Julian Rudd
Producer: Kat Stewart
Media Agency
MFG