Habs’ Jonathan Drouin named 2018 McPlayer

11/5/2018

Work

Mc Player OOH
Logo cossette
by Cossette

McDonald’s Canada is proud to announce the launch of the 2018 McPlayer promotion featuring Montreal Canadiens Jonathan Drouin as the face of this year’s campaign. The campaign focuses on one of the most shareable menu items: Chicken McNuggets and Spicy Buffalo sauce – which is only available for a limited time.

This year’s McPlayer campaign puts Québecers to the test as Drouin goes to a McDonald’s restaurant and asks guests to share their McNuggets with him without introducing himself. In line with the campaign’s premise that good things happen when you share, guests who agree to share the McNuggets love with Drouin are gifted with a pair of box seats to a Montreal Canadiens home game.  

The partnership between McDonald’s and the Montreal Canadiens has been strong and true for over 25 years. We wanted to offer brand fans – both Habs and McDonald’s alike – a unique experience to combine their love of McNuggets and hockey and turn it into a once-in-a-lifetime moment that could ultimately land them in the box at the Bell Centre.
Brand 01
Chuck Coolen, McDonald’s Senior Marketing Manager, Eastern Canada
Mc Donalds 15s EN 1x1

Credits

Client
McDonald’s Canada
Agency : Cossette
Strategy : Michel-Alex Lessard Creative : Patrick Michaud, Ben Duquette, Alex Jutras Product : Chloé Drolet, Valérie Lapointe, Samuel Potvin
Media Agency
OMD Canada
Production house : Morrison
Director : Jimmi Francoeur Post-production : Morrison Film Sound : Studios Apollo
Public Relations
Weber Shandwick