In summer mode at the SAQ
Work
To celebrate the summer solstice, Cossette launched “In summer mode,”a dazzling campaign created in partnership with the Société des alcools du Québec (SAQ). Inspired by the glamour of the fashion industry, this initiative highlights the SAQ’s summer collection, transforming every moment into a tasty experience that combines flair and flavour.
To bring this concept to life, Cossette collaborated with the photographer duo Les Garçons from production studio L’ÉLOI. Together, the team came up with a series of alluring visuals that illustrate how perfectly the SAQ’s products fit into different summer happenings, with a glass of rosé at a BBQ with friends, a sophisticated cocktail at happy hour, a handy premixed beverage on a camping trip, and many other drinks paired with as many fun occasions. Each visual captures the excitement of summer, turning every moment into a fashionable and unforgettable experience.
This campaign will be available in Quebec through July 28 and is aimed at residents of major cities and the regions. With support from Cossette Media, it’s being rolled out in signage, online, on social media, and in the print and web versions of the magazines VÉRO, Clin d’œil, Coup de pouce and Elle Québec.
