Kabam launches new branding with new AOR Cossette
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Kabam, one of the world’s leading mobile game developers, has partnered with Cossette’s Vancouver team to breathe new life into their strategic positioning and develop a new brand and identity system.
Cossette’s strategy was informed by research looking into the gaming community. They learned that excitement is the lifeblood of games — it fires up gamers and makes powerful memories. These endorphin pumping moments in gaming are at the heart of the connected experience gamers seek.
‘Experience Kabam’ became the revised strategy and the new branding taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. It also features a heat map-influenced colour spectrum to acknowledge both this emotional range, as well the touch aspect of mobile gaming.
Kabam’s reinvented brand includes a new logo, and full identity system (business cards, letterhead, social assets, etc), a brand video and a new website coming later this year. Cossette also worked with Kabam on their internal launch to orchestrate a cross-office reveal that included a presentation, branded swag and even custom 6-packs of emotion-based beers.
The gaming company, which was recently acquired by Korean publishing giant Netmarble, has developed immersive mobile games with leading entertainment companies such as Disney, Hasbro and Universal based on some of the world’s most iconic franchises, including Marvel, Transformers and Fast & Furious and is one of Vancouver’s fastest growing tech players.
For Cossette, the selection by Kabam adds to the list of several additional wins in Vancouver over the past year, including Jetlines, Curling Canada, and Parq Casino.
