McDonald’s Canada is launching Eat the Code

Developers, who are often so focused on coding that they forget to eat, will love the new McDonald’s Canada initiative. Eat the Code centres on a clever promotional website hiding offers in lines of code that allow its finders to order their favourite items without having to step away from their computer.

The tech community continues to grow in Quebec, which is home to numerous video game studios, thousands of industry experts and a ton of tech enthusiasts. McDonald’s Canada created this promotional website to interact and have some fun with these creative spirits, all while tempting their taste buds during their well-deserved breaks. 

On top of looking for offer codes, McDonald’s fans throughout Quebec will be pleased to find other surprises hidden in the code. For example, if they type “raining burgers” into the website, they’ll see burgers fall from the top of the screen, and if they type “i’m lovin’ it,” they’ll hear the iconic McDonald’s jingle. Users can also have fun entering common commands like “LS,” which would typically list all the files contained within a site, but instead will show the complete list of ingredients in McDonald’s Canada menu items. And, for the cherry on top of the McFlurry, new offers will be released every three days during the first two weeks of June and can be claimed on DoorDash.