McDonald’s Canada launches new Frequent Fryer Program

6/21/2023

Work

by Cossette

McDonald’s has so many iconic menu items, but a perennial fan favourite is our world-famous fries. So, to generate excitement for the MyMcDonald’s Rewards app and boost downloads, we launched the Frequent Fryer Program, a campaign that turns each order of the McDonald’s classic into a passport to “fry” around the world.

With the Frequent Fryer Program, every purchase of McDonald’s fries enters guests for a chance to win amazing prizes, including one of five trips to try local fry specialties in international restaurants. We’re talking McShaker fries in Japan, potato wedges in France and cheesy bacon fries in Italy.

Secondary prizes help make this even more craveable. A whole set of eye-catching travel merchandise unique to the program is also available to be won, including suitcases, headphones, hoodies, and sleep masks. And when guests order fries four times using the app, McDonald’s Canada will give them 4,000 bonus points to redeem free world-famous fries at participating restaurants, giving a younger audience even more reason to answer the boarding call.

To get Gen Z to download the MyMcDonald’s Rewards app, we needed to give them a compelling reason to do it. This is a generation that loves to see the world and experience different food cultures. Social revealed that no matter where they travel, there’s a local McDonald’s on the itinerary. So, we created an ownable spin on the classic frequent flyer program, taking fan love for our beloved fries to new heights. Literally.

Leilah Ambrose, Group Creative Director, Cossette

In partnership with Cossette, McDonald’s Canada is leveraging a combination of OLV, bespoke paid social, organic social, display banners, digital audio on Spotify and Dax, interactive media on TripAdvisor and Amazon, and a custom Snapchat lens.

Credits

Creative Agency

Cossette

Advertising Brand

McDonald’s Canada

Media Agency

OMD

VP, CMO: Alyssa Buetikofer Strategy & Insights Lead: Francesca Cardarelli Senior Manager, Digital Strategy & Acquisition: Leila Wong Manager: Megan Purcell Manager, Social & Brand: Fatma Othman Regional Marketing Supervisor, Quebec: Noémie Duchesne Specialist, Social: Nezariel Scott

Chief Creative Officer: Sabaa Quao Executive Creative Director: Jason Hill Executive Creative Director, Head of Art: Greg Kouts Group Creative Director: Leilah Ambrose Associate Creative Director/Art Director: Zuheir Kotob Associate Creative Director/Copywriter: Jason Soy Senior Creative Designer: Luisa Bojaca Senior Designer: Evan Kaminsky Associate Director, Broadcast & Content Production: Tiffany Ling Agency Producer: Cameron Cale Content Creator: Brendon Samuel VP, Strategy: Daniel Cameron Strategy Lead: Zoe Stebbing Senior Social Analyst: Niki Coulson VP, Managing Director: Bryden McDonald Group Business Director: Gillian Craig Account Supervisor: Emily Stoneman Product director: Natalie Azoulay Account Executive: Jessica Zujko Product Owner: Laurence Veillette

Production House: Revolver Films Director: Scott Cuddmore Post- Production: Nimiopere Audio House: Oso Audio VFX house: Fort York Online House: Studio feather

Media Group Director: Logan Lindsay, Sam Miller Media Supervisor: Hannah Kuryllowicz Media Sr. Strategist: Aya Banat Media Activation Associate Director: Alex Perkes, Flora Dai Media Activation: Shuvam Roy, Kunal Jain, Chidera Ukairo