f
r

McDonald’s gets festive

2/28/2024

Work

1 Frite 1400x700
Logo cossette
by Cossette

Inspired by the success of 2021’s Grand openings campaign for McDonald’s Canada, we developed a new series of visuals and a toolkit for franchisees to celebrate the inauguration of new locations and the reopening of renovated restaurants across Canada. 

The visuals evoke the pleasure of celebrating by displaying a burst of confetti—a universal symbol of joyous occasions. Featured are iconic McDonald’s menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.

2 Big Mac 1400x700
At McDonald’s, we like offering joy to our customers. The inauguration of restaurants is more than just an expansion, it’s a celebration. We want to welcome our customers with an invitation that embodies the festive spirit and friendly atmosphere of McDonald’s—a consistent message for all our establishments in Canada.
Brand 01
Melissa Hains, Director, Field Marketing at McDonald’s Canada
3 Mc F Lurry 1400x700
The challenge was to bring our visuals to life using an uncommon technique involving something in motion. We used an ultra high-speed camera and a trampoline to shoot the brightly coloured confetti into the air, and the results were simply stunning: photos that are playful, modern and captivating, and perfectly represent the joy that McDonald’s Canada wants to spread.
Alexandre Jutras
Alexandre Jutras, Creative Director at Cossette
4 Mc Muffin 1400x700

The visual elements are available in print for all new and renovated restaurants in Canada as of February 6, 2024. 

Capture decran le 2026 04 25 a 13 58 07

Credits

ADVERTISER
McDonald’s Canada
DIRECTOR, FIELD MARKETING: Mélissa Hains REGIONAL MARKETING SUPERVISORS: Andréanne Gilbert, Annie Woang
CREATIVE AGENCY
Cossette
PRODUCTION AGENCY
Consulat
MEDIA AGENCY
OMD
EXECUTIVE CREATIVE DIRECTORS: Anne-Claude Chénier, Alexandre Gadoua, Jason Hill CREATIVE DIRECTORS: Alexandre Jutras, Cédric Audet COPYWRITER: François-Julien Rainville ART DIRECTOR: Philippe Leblanc ACCOUNT DIRECTOR: Natalie Azoulay PRODUCT MANAGER: Catherine Benda AGENCY PRODUCER (SEPTIÈME): Audrey Blackburn
PHOTOGRAPHER: Mathieu Lévesque PRODUCER: Éliane Sauvé SET DESIGNER: Pascal Brousseau LIGHTING ASSISTANT: Renaud Lafrenière DIGITECH: Aljosa Alijagic COORDINATOR: Marie-Clarys Taillon HOST: Gabrielle Poulin BTS PRODUCER: Bruno Destombes RIGGING TECHNICIAN: Renaud Robert RETOUCHER: Mathieu Lévesque