McDonald’s Joins the Party at the Bye Bye
1/1/2025
Work
by
Cossette
After delighting Quebec audiences with its McJoueur - Auditioning with McD’s campaign, McDonald’s Canada ended the year on a high note with a playful nod to fans during the Bye Bye. This fresh creation features hockey star Juraj Slafkovský and Simon-Olivier Fecteau, who produces this TV show, in a lighthearted exchange, continuing the friendly and humorous tone of the spots launched last November.
Airing exclusively on December 31, this ad marks McDonald’s long-awaited return to the coveted Bye Bye lineup—a first since 2019. The latest installment flips the script: after Juraj made the effort to learn a few words of French, it’s now Simon-Olivier’s turn to tackle some Slovak phrases.
By participating in this iconic Quebec TV event, McDonald’s seizes the opportunity to wish everyone a happy—and delicious—2025.
Credits
Client: McDonald’s Canada
Director, Field Marketing: Mélissa Hains
Regional Marketing Director, Quebec: Suzanne Grondin
Regional Marketing Supervisors: Andréanne Gilbert, Noémie Duchesne
Creative Agency: Cossette
Executive Creative Direction: Anne-Claude Chénier, Alexandre Gadoua
Creative Direction: Marc-André Vigneault, Étienne Goulet, Patrick Michaud
Creative: Laurence Oliva, Étienne Lebourdais, Michel Compagna, Christian Jomphe
Account Services: Natalie Azoulay, Tessa Giret
Content Strategy: Kelly St-Pierre, Antoine Cormier
Social Analysis & Community Management: Farah Chaou
Agency Production: Septième
Broadcast Production: Vicki Gagnon, Pénélope Coutu
Production House: SOMA
Direction: Simon-Olivier Fecteau
Direction of Photography: Jonathan Decoste
Postproduction: Rodeo FX
Sound Studio: Circonflex
Media Agency: OMD
PR Agency: Weber Shandwick