MTL.ORG is taking the playground to the next level

From its iconic restaurants to vibrant festivals, Montréal is bursting with can’t-miss things to do. Our team partnered with Tourisme Montréal to completely revamp mtl.org in order to offer visitors a fresh way to explore the site and plan trips. 

Montreal, just a click away

With the complete overhaul of mtl.org, discovering Montréal takes on a whole new dimension. The platform features inspiring content that ranges from locals’ top tips to the city’s best-kept secrets. Each visit becomes a unique adventure thanks to bespoke offers and an optimized user experience. 

Mobility and accessibility: a winning combo

Over 70% of visits to mtl.org are from mobile devices. To respond to this reality, we reimagined the user journey to offer a fluid and intuitive navigation, features adapted to touchscreens, and seamless integration with social media.

What’s more, we designed the new platform with the highest accessibility standards in mind to allow all users, including people who have specific needs, to explore Montréal barrier-free.

Going green

To reflect Tourisme Montréal’s ecological commitment, we integrated environmentally friendly technology, added a dark mode, and implemented energy-efficient architecture—all of which renders the platform modern and sustainable. 

Continuous growth

Since launching on June 19, mtl.org hasn’t stopped evolving. New features and upgrades are being developed—notably personalized activity recommendations in real time and an AI-powered inspiration tool—to constantly enrich the visitor experience.