My Cuvée 2025: A Personalized Retrospective Designed for SAQ Customers

Building on the momentum of past editions, Cossette and the Société des alcools du Québec (SAQ) return with a reimagined My Cuvée for 2025 —more engaging, more interactive, and delivered at an even greater scale.

This year, the experience comes to life as a personalized microsite, accessible directly through the SAQ app. Customers are invited into a simple, playful journey shaped around their individual tastes.

Designed to reach nearly 1.4 million Quebecers, the experience is driven by 3 to 8 questions and unlocks more than 2 billion unique combinations. It also features Match Inspire, a recommendation tool that tailors suggestions to each member’s preferences.

Developed as a true digital product, My Cuvée 2025 blends data and user experience to deepen the relationship between SAQ and its customers.