Quebec Pork Steals the Show at the Bye Bye

Les Éleveurs de porc du Québec and Cossette are bringing festive flair to the season with The POW of Quebec, a creative masterpiece created for the Bye Bye 2024. Playing on the sound of the word “pork” and the celebratory spirit of the holidays, this ad features a lively family gathering where each course of the meal showcases the versatility and rich flavors of locally sourced Quebec pork.

From reinvented classics to surprising culinary creations, The POW of Quebec highlights pork as a delicious and approachable choice, perfect for reimagining holiday traditions. This initiative appeals to long-time pork enthusiasts seeking fresh inspiration while inviting a new generation of curious food lovers to explore the possibilities.

Airing during the December 31st broadcast and extending online until January 8th, the ad underscores that Quebec pork is a high-quality local choice, proudly produced by 2,537 passionate farmers committed to excellence.