RMH BC & Yukon Partners with Cossette for the First-Ever Pillow Fort Fundraiser

Families across BC & Yukon are invited to build pillow forts and raise donations until February 18, 2025, redefining Family Day as a time of connection and generosity.

In partnership with Ronald McDonald House BC & Yukon, Cossette West has reimagined the traditional “-thon” with Fort-a-Thon, a fun and family-friendly fundraiser where participants build pillow forts to raise money for an important cause.

By participating, families not only connect and create joy but also directly support RMH BC & Yukon’s mission to keep families together during challenging times. Donations help families stay close to their children receiving medical care.

The campaign is brought to life through billboards, digital channels, and guerrilla activations. Influencers and past donors received fort-building kits, and select business lobbies were transformed into fort spaces to further support the cause.

Participants can register, build their forts, and share their creations using #RMHFortathon. All donations go directly to supporting the cause through fortathon.com.