Sea-Doo celebrates personal connections to water through mural art

Last year, we helped the Sea-Doo brand set a new strategic direction with the launch of its global “Find Your Water” campaign. This spring, we're renewing our invitation—this time reaching out to mural artists, invited to illustrate their personal connection with water through a series of original, locally rooted artworks.

This OOH campaign highlights how Sea-Doo products bring people closer to the water. Each mural captures the unique perspective of a local artist deeply tied to their community, offering a heartfelt, authentic reflection of what water means to them. By tapping into mural art—a visual language strongly tied to beach culture, the brand aims to ignite inspiration in waterfront communities and spark a renewed appreciation for aquatic adventures.

Featured mural artists:

- Luke Pelletier – Los Angeles, Californie
- Jesse Kassel – Detroit, Michigan
- Lena Tokens – Miami, Floride
- Fabian Ray – Houston, Texas