Simons presents Style Is Calling, a campaign aimed at style-curious Canadians

This campaign calls out to the style-curious by intentionally creating an air of mystique and intrigue—the kind that draws people into stores—emulating the magnetic power of style within a Simons location. 

Simons stands out as an industry leader renowned for its innovative approach to fashion. Our latest campaign embodies this mindset like never before. It’s not just about aesthetics—it’s an immersive experience that captures the essence of the brand’s non-traditional identity. Having transformed the conventional concept of a department store into (something akin to) a curated collection of boutique experiences, Simons is a vibrant destination where everyone can find their style.

Together with Cossette, Simons has leveraged a combination of OOH, OLV, cinema, in-mall media, paid and organic social, and influencers to give Canadians a glimpse of the uniquely different and inspiring fashion retailer that is Simons—a fashion destination for all Canadians. “Style is powerful. It calls to us, drawing us in like a magnet. That’s why each campaign asset has an energy, a pull,” says Alyssa Graff, Creative Director at Cossette. “Style Is Calling invites you to visit Simons and feel comfortable and inspired to explore your sense of style, even if it has yet to be awakened.”