Spotted at Super C: When celebrities browse the aisles
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Super C makes a big impression with its new campaign, Vu chez Super C (“Spotted at Super C”), which aims to strengthen its positioning as the grocery store offering the best value for money on the market. The initiative illustrates that Super C has such great deals that even Quebec’s favourite celebrities shop there.
The spots poke fun at everyone’s inner groupie by featuring local personalities from different walks of life doing their groceries. Luca Cianciulli, chef of the Italian restaurant Moccione and winner of the cooking competition show Les Chefs!, demonstrates that Super C is perfect for finding quality products, even if you’re a demanding chef. Then there’s Claudia Bouvette, a singer beloved by Gen Zs, who highlights the online grocery with free pickup service—a lifesaver for those with busy schedules seeking an easy solution.
“We wanted to play on the excitement and curiosity people feel when they see someone famous doing normal things like them, such as grocery shopping at Super C,” said Geneviève Duquette, Creative Director at Cossette. “Our stars each showcase something unique that Super C brings to the table, whether it’s the product variety, free in-store pickup or value for money.”
“Super C’s mission has always been to offer Quebecers quality products at affordable prices,” said Pascale Landreville, Director of Marketing at Super C. “This campaign reinforces our position as the #1 grocery store for those who want more bang for their buck, without compromising on quality.”
The first phase of the campaign runs throughout Quebec on TV, online and on social media.