Stocking up on freshness at Metro
1/25/2024
Work
by
Cossette
Last December, in collaboration with Cossette, Metro launched a promotional campaign that featured fresh fruit at exceptional prices to help customers brave the beginning of cold winter months.
With the beginning of the winter season, which can sometimes feel gloomy, Cossette created a promotional campaign for Metro to add a bit of zest to the plates of consumers.
The visuals use the very heart of the products as an accent, highlighting not just the savings, but how delicious the fruit looks.
Our goal was to find a new approach to promote the products, using an idea that really stands out. We chose visuals that draw attention to Metro’s low prices and high-quality fruit, even during winter.
Alexandre Jutras, Creative Director, Craft and Production at Cossette
The campaign was available throughout Quebec in signage, print and digital content from December 14 to December 21, 2023.
Credits
CLIENT: Metro
BRAND MANAGER: Olivier Charbonneau
MARKETING SUPERVISOR, BRAND MANAGEMENT: Catherine Gobeil
AGENCY: Cossette
CREATIVE: Anne-Claude Chénier, Geneviève Duquette, Alexandre Jutras, Philippe Brassard, François-Julien Rainville, Philippe Leblanc
ACCOUNT DIRECTOR: Sophie Couvrette, Meggie Lavoie
AGENCY PRODUCTION: Septième – Anthony Gratton
PHOTOGRAPHER: Philippe Richelet
RETOUCHING: Philippe Richelet
MEDIA AGENCY: Touché! - Béa Beaini